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Homeless youth need advocates in Seattle. To make sure our teens get the attention they need, let’s give them a more powerful, local voice to tell their story.

We’ll document a homeless youth’s story and ask a local musician to turn the story into a song, and then release it to the public on local radio stations in the Seattle area.

Each song will collect donations through iTunes downloads, and we’ll document the full story behind each song online.

Role: I concepted and pitched the idea to YMCA. VML Seattle executed this idea with other internal creatives.