ALASKA AIRLINES CARE CAMPAIGN

Alaska Airlines wanted to reposition itself to target the things that really matter: you.
This campaign embraces BOLD CARE that gets noticed, and it needed a BOLD design to pair with it, without abandoning some of the current brand guidelines. I partnered with Mekanism to create a visual guideline proposal for what bold care can look like visually. I added new colors, introduced a new typeface and simplified the visual approach to create boldness through minimalism and vibrancy. All photography is FPO.

My Role: CD + Designer | ECD CW: Rachel Carlson | CD CW: Max Eastman