Lootably

 

Lootably

At Lootably, they are pioneers at heart. As an innovative B2B advertising platform, they turn your traffic into a revenue stream by connecting your audience with digital advertisers with the use of rewards. Lootably was in search of a brand identity that represented both connection and fun, while staying close to the objective that they are rewards-based.
The brandmark became a gamified heart icon to embrace the idea that when you put your heart into something, it can feel rewarding. 

Client: Lootably | Role: CD + Designer | All photography is FPO