FLY SMART. LAND HAPPY. BRAND CAMPAIGN
Alaska Airlines wanted to create a new campaign that showcases more than just their low fares, so we created a campaign that highlights their lower fares, better service AND sweeter rewards. The Fly Smart. Land Happy campaign is a fully integrated campaign with TV, digital, OOH, print and social.
Role: ACD from script to set | CW: Caroline Johnson, Dan Peterson, Max Eastman | CD: Laura Wimer | Agency: Mekanism
SKETCHES
Sketches are an important part of my concepting phase. I like to lay out exactly what I envision for a productions company and client to help bring it to life as a team.
This sketch is an example taken from the first TV spot in this campaign. You can see how it helped create the stage for the look and feel.