When beginning on Buitoni, the brand was approaching the product with an elevated tone. After finding that "real time moments" is a much better approach suited for the brand, we pivoted the work to feel more appealing to busy families during the week.
We launched Buitoni's Instagram channel to help inspire others to create their own "real time moments" at home with this freshly made pasta. Below you can see the transition from "elevated" photography to "real time moments" within the channel.
Buitoni began to shift it's brand towards "real time moments", which required a pivot in Pinterest pins, while maintaining its functionality. After testing, we found that hand typography as an overlay performs best. Role: Art Director
BUITONI FACEBOOK LINK CARDS
Continuing "real time moments" on Facebook to entice consumers to visit Buitoni.com, we created content to promote recipes.