Bulldog Gin wanted to launch their product in the US by using a unique strategy: Bulldog Gin is so smooth it doesn’t need any mixers. So to help elevate this approach, we created an entire bar that serves top shelf ice from around the world. Each location where the ice was from is also where you can find each botanical in the gin, all tying back to the tagline "in a glass of its own".

Agency: VML  |  Agency Role: ACD/AD |  Photo Credits: Street Factory Media

 Initial concept sketch I made for the client.

Initial concept sketch I made for the client.

 Initial rough sketch of the bar concept I made.

Initial rough sketch of the bar concept I made.

 The final bar that features 12 different ices from around the world.

The final bar that features 12 different ices from around the world.

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 The custom menu that I designed to support the concept and elevate the ice.

The custom menu that I designed to support the concept and elevate the ice.

 The Instagram stand that allowed fans to take picture of the ice with an under-lit branded color.

The Instagram stand that allowed fans to take picture of the ice with an under-lit branded color.

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 The glass inspired artwork from 2 local artists.

The glass inspired artwork from 2 local artists.

 A custom ice sculptor to put in a 'glass of your own'.

A custom ice sculptor to put in a 'glass of your own'.

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 The event was held at a glassblowing studio where we served custom glassware to tie back to the tagline "in a glass of its own".

The event was held at a glassblowing studio where we served custom glassware to tie back to the tagline "in a glass of its own".

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 The branded take-away moment we offered was a branded ice mold to make your own ice with Bulldog Gin at home.

The branded take-away moment we offered was a branded ice mold to make your own ice with Bulldog Gin at home.