KRAFT MACARONI & CHEESE CREATES ITS OWN AWARD SHOW.

Running parallel to the 2012 Academy Awards Show, we wanted to honor our biggest fans on our Facebook channel by surprise awarding them. We picked out 10 fans to honor and made custom Golden Noodle statues for them to keep forever. All honorees became a part of our Facebook photo album as a digital version of a plaque, as well.