NTC took over USC’s Lyon Recreation Center for a week with the objective to deepen students’ relationship with the club and their own fitness lifestyle. Nike created an immersive brand experience utilizing a unique wayfinding system and strategically placed branding that fit within the college's heavy foot trafficked locations. They partnered with per-existing workout classes and provided elevated workouts. Students also had the opportunity to interact with the Nike Product Lounge providing footwear and Fuelband trials, run analysis and sports bra fittings. A custom-built Nike retail space showcased the latest workout gear as students made their way through the lobby.
Agency: On Board Experiential | Role: Art Director & Illustrator | Photo Credits: Nike