This series of OLV highlights a new/existing Twitter feature for existing users on the platform through metaphors.
Process is very important when it comes to executing a campaign, which is why I find value in sketching ideas before moving into production. Sketching was especially beneficial for this campaign because it relied so heavily on color and custom made props. Below are a few examples of a client facing sketch before moving into execution that I have illustrated.
Role: Concept/Design/Execute Senior Art Director CD: Aaron Feiger/Dominic Orlando CW: Will Paugh