TWITTER METAPHORS
This series of OLV highlights a new/existing Twitter feature for existing users on the platform through metaphors.
Role: Sr Art Director CD: Aaron Feiger/Dominic Orlando CW: Will Paugh
Process is very important when it comes to executing a campaign, which is why I find value in sketching ideas before moving into production. Sketching was especially beneficial for this campaign because it relied so heavily on color and custom made props. Below are a few examples of a client facing sketch before moving into execution that I have illustrated.
SKETCHES
Sketches are an important part of my concepting phase. I like to lay out exactly what I envision for a productions company and client to help bring it to life as a team. This sketch is an example taken from the first TV spot in this campaign. You can see how it helped create the stage for the look.
