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Cheese Rave

🪩 🧀 Dance ‘Til the World Melts at the World’s First Cheese Rave 🧀 🪩
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When Eventbrite launched It Lists: a new way that influencers can share their favorite events around the city, we knew we had to launch it with a bang. So, we took 2 influencers Niyah Badass and The Carboholic and combined their fave events to create the ultimate mash-up: a Cheese Rave. Antoni Porowski came through to boost the event while Metro Cheese Club chopped up a full spread of cheese. We had an unbelievable DJ lineup to keep the gouda vibes going on the dance floor, featuring Niyah Badass, Quiana Parks, Wev, Odalys, DJ Moma, Jubilee, and Swami. This event sold out in less than 5 hours.
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Agency: CD AD: Me | CD CW: Nate Totten | Agency: Verb | ECD: Kindra Meyer | Art Director: Rick Pomer | Producer: Taylor Jubanowsky


🪩 🧀 The Case Study 🧀 🪩

200m impressions | 500+ in attendance | 300 lbs of cheese | $200k budget
shoutouts from Diet Prada, People, Vox, Daily Mail and more


🪩 🧀 The Influencers 🧀 🪩


🪩 🧀 The Proof It Happened 🧀 🪩


🪩 🧀 The Campaign Art Direction 🧀 🪩